Analysing existing products: 101 luoghi dove fare shopping a Milano almeno una volta nella vita

Product #2: “101 luoghi dove fare shopping a Milano”, 101 place to do shopping at in Milan

picture taken by me of my own travel guide

I am not 100% happy with this travel guide. Because it is the same editor as the travel guide I already analysed so many things look the. For example, they are both structured as a book which you should read in advance and not the kind of thing you can carry around; also there are no picture and a lot of text. The topic is a good one because shopping in Milan is such a big thing. However it mainly talks about clothes shopping which lead to only one target client: women.
Again, the title sounds very appealing and the cover does as well but I am not the kind of person who would read a book before leaving for holiday and I do not think that many teenagers do. Because I will aim my travel guide to them this won't be such a great source.
In conclusion, also the shops the book talks about are shop for only women which makes it hard for teenagers to approach them first of all because of the clothes they sell and secondly money wise. However, I will still be using this as a source in case I find my self with a lack of shops to go to.


DIFFERENT ASPECTS: 

Aesthetics: This cover looks ok. It is purple and includes a girl going shopping which I find nice and obviously relevant to the title.The font is nice and purple is used also in some of the words occasionally to make them look nicer.It is a paperback book and has normal pages however they are not light ones so it doesn't really look like something that would break.  A good thing is that it is really light so that if you need to carry it around it is an extremely good weight. Because it is the same editor as the guide I looked at before, again, there are no picture and I really don’t like this and I will try to avoid this in my product. 
Cost: This book costs around 150 kr.I personally think this is way too much for the kind of information it contains. It is aimed for a specific age category and because it is expansive I don’t even think it is that popular. 
User/Audience: As the title and the cover suggest this is definitely a books for girls. It lists all the best shopping places in Milan.There are also a couple of shops in the list aimed for men but definitely this travel guide would never be picked up by a man.Also the list includes shops which are mainly for women, as a consequence only women will pick this up and this is not a versatile item. 
Function: Again, the same editor of the previous travel guide has published this so it is set in the same way.There is so much text and no one would ever open this and start reading while he or she is around walking in Milan. As a consequence, this is the kind of books which you would read before going on your trip. 
Size/Content: The same editor as the previous travel guide made this which means that the shape is the same. It is really weirdly shaped as it is really long but not wide. I feel that it would be really uncomfortable to hold in your hands because of this. Also it is particularly long and as I mentioned before there is way too much text when many more pictures could have been included. As the title says there are 101 thing that it is advising to do. It does sound good as a title but not as for the content. It is absolutely too much.

ANALYSIS OF THE SOURCE: 
Origin:  I believe this source cannot be considered either primary or secondary. It is written by someone who does live in Milan and as a consequence could be based on her experience. However, because it is basically a list of shops to go to and also includes address, phone number and how to go there most of the information must be based on what was found on the websites.
Purpose: the book was created by a model who lives in Milan with the obvious purpose of making a list of great shops to go to. The audience this is aimed for is obviously women because the shops are mainly women clothing shops. 
Value: this book has quite a big value because, other than personal opinions and judgements about each one of the shops, it also includes detailed information on how to get there, what they sell and which is the standard client of each one of this shop. As a consequence, it is a lot more than just a collection of opinions about shopping in Milan. 
Limitations: a limitation, that however only partially affects the final outcome, is the fact that there are no pictures or maps in this travel guide/ book. They could have definitely been really useful tools.

RELEVANCE TO MY PROJECT: 
Because the target audience for my project are teenagers what will attract them more than some really good shopping? I just took a quick look at what some of the shops in this book sell but I might be able to use some of them and include them in my travel guide. However , because I would like to aim to teenagers in general I will have to research about non-clothing shops as well. 

BIBLIOGRAPHY: 

Canevari, Rossella. 101 Luoghi Dove Fare Shopping a Milano Almeno Una Volta Nella Vita. N.p.: Newton Compton, 2010. Print.